Think your org doesn’t need data analysis? Do you assume analytics work is only for larger firms? Let’s bust a few myths together:
Myth: I don’t have a data problem.
Deep down, every problem is a data problem. That’s because problem-solving is all about gathering information, testing ideas, and making decisions. All of those steps are driven and supported by data. Just because something doesn’t appear to be a “data problem,” data analysis may still be part of the solution.
Myth: I’d need to run a tech business to collect and use data.
If you run any kind of business (i.e. nonprofit business model??), regardless of size or area of focus, you have data and you can analyze it to help improve your standing. Proper, practical use of data analysis can drive decisions to unlock and explore new avenues of community impact, or identify and mitigate challenges.
Myth: I don’t have the “big” data I read about in the news.
That’s fine, you don’t need it.
Employing data analysis in your doesn’t require all of the fancy new tools you see in the news. Quite often, you can make a lot of headway using tools you already have: your CRM database, a spreadsheet, even some back-of-the-envelope calculations.